Consumer Sales Reps for Media, Clean Energy and Other Subscription Model Businesses

Experience. Creative promotions. Great training programs. A love of marketing print and digital media and a desire to see growing readership and revenues for our newspaper media clients is what has put Barden Circulation on top for so many years.

Barden Circulation, Inc. is a growing organization with millions of subscriptions sold since its beginning days to the present representing more than 20-30 newspapers across the country at any given time. Today Barden Circulation has diversified into Clean Energy subscription sales and marketing and collaborates with companies like Inspire Wind Energy & Powur Solar Energy. Through talented leadership and professionalism, BCI has developed innovative kiosk/event and door-to-door programs and has become the nation’s industry leader in new customer acquisitions.

Meet the Barden Leadership Team

Barden Circulation, Inc. was founded by Ron Barden Sr. in March of 1993 in Houston, Texas who has been engaged in newspaper subscription sales & Clean Energy sales for a combined 30+ years.

Ron Barden, who serves as President of Barden Circulation, started his career in newspaper circulation marketing in 1988, managing a door-to-door sales crew for The Hearst Corporation’s San Antonio Light newspaper. He expanded to kiosk sales in the late 1990s moving back to San Antonio after the sale & merger of the Houston Chronicle & Houston Post.

Jim Barden, first VP of sales for BCI from 2005-2009 first introduced his brother Ron Barden to the newspaper Industry in late 1988 in San Antonio, running the door-to-door sales team for Jim’s company – JB Circulation. It was during this era of two-paper cities that merged into one-newspaper towns that separated the two brothers onto different paths only to later meet back up at BCI in 2005. Jim was extremely instrumental in the early days in helping BCI expand from just a Texas Company into a National company. Jim later rejoined BCI as a Regional Director for the Texas Region from 2013-2017. Jim left the Industry to start his own business in the home improvement/remodeling & roofing market.

Mike Buhs who started with BCI in early 2002 as a Sales Rep in San Antonio moved all the way up the ladder of success to Regional Director to National Sales Director and by 2009 to become BCI’s second VP of sales. In these roles, Mike also helped BCI expand into several new markets and develop new leaders within the company. Mike liked the challenges of traveling all over the country helping others become better at their craft. Always saying we only got 1-life and be a Champion in everything, you do! Unfortunately, Mike passed away in late 2018. Mike’s enthusiasm & positive energy will always be missed.

Scott Russell grew the East coast region fast to be our #1 region from one of the bottom positions when he took over in 2008. Scott’s leadership, excellent communication style, and role in developing new leaders encouraged his promotion to National Sales Director for BCI from 2012-2014. In 2015-2017 Scott became the third VP of sales for BCI & oversaw the tremendous growth he helped developed throughout his 9-years of service with BCI. Scott helped so many of our BCI family from admins to salespeople and of course our sales directors and clients coast-to-coast. His motto was, “You only have today because tomorrow is never promised” and lives it every day. #Carryon. Scott went on to start his own very successful clean water filtration system business and continues to lead that business today.

Shawn Swinehart started his career with BCI in 2007 coming from a background inside a newspaper running door-to-door sales operations in Ohio. Shawn soon was promoted to Ohio Regional Director and headed up newspaper sales in Cleveland and Columbus for BCI. His direct door-to-door experience in newspapers prepared him for more with BCI. Shawn’s Midwest region was the #1 region for several years and catapulted his career to National Sales Director for BCI from 2016-2018. Shawn was instrumental in developing the POS point-of-sale method using his personal touch laminates in all of our markets. Without great POS, you have chaos or unsatisfactory results.

Anderson Cutting started his career with BCI in the Mid-west region in Cleveland Ohio and quickly oversaw this account to become one of BCI’s #1 accounts for several years. ACE was short and his code name and he was promoted to Northeast Regional Director helping open several key accounts for BCI. ACE’s leadership style and mental toughness were the best. By 2018, the media business was changing quickly and we pivoted, opening our first Clean Energy account in Cleveland, OH. Also in 2018, ACE was promoted to National Operations Director for BCI. ACE quickly expanded our clean Energy business model to include door-to-door and fundraising campaigns for schools and non-Profits. He continues to run the entire division.

We Are Your Full-Service Subscription Marketing Partner

Your goals are our goals, and we can put together a comprehensive sales program and execute that program with trained sales professionals. Our contacts with retailers at the corporate level, experience, and creativity in developing compelling promotional offers bring about great results for our clients. In addition, our ability to take credit cards and EZPay and to input subscriber information directly into a database at the point of sale make our services the best in the business.

We feel privileged to sell products that serve important roles in communities, and we take seriously our responsibility as the face of the companies we represent.

Let Us Show You What We Can Do For You!

Contact us to talk with an Account Director. Request our list of satisfied clients, and contact a few of them yourself. Find out how Barden’s Formula for Kiosk Sales Success can be put to work for your organization.